Social Research Surveys

Surveys

Surveys are the method for collecting quantitative information on an area of interest. The District uses surveys to acquire information from residents about attitudes, behaviors and knowledge regarding water conservation and water quality.

 

2018 Districtwide Perception Survey

2018, 1,536 Respondents

This report details District residents' knowledge, attitudes and behaviors regarding water conservation, water quality protection, septic systems, reclaimed and purified water and District perception. Results will assist the District with designing messages and educational programs, evaluating program successes and tracking the public's perception of the District overtime.

 

2018 "My Home. My Springs." Campaign Final Post-Survey Results

2018, 1,152 Respondents

This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “My Home. My Springs.” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "My Home. My Springs." campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The report includes results of a post-campaign survey. In addition, results were used to compare the data between telephone surveys and an online panel survey, which found marginal differences between the phone and web samples.

 

2017 "My Home. My Springs." Campaign Research

2017, 1,153 Telephone

This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “My Home. My Springs.” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "My Home. My Springs." campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The report includes results of a post-campaign survey.

 

2017 "My Home. My Springs." Tagline Interview

2017, Citrus, Hernando and Marion Counties

This report presents reactions to potential springs campaign taglines and springs campaign approaches. The research was conducted to uncover insights from interviews to tweak messages and inform targeting efforts.

 

2016 "Restoring Our Springs" Campaign Research

2016, 1,152 Telephone

This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "Restoring Our Springs" campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The includes combined results of pre- and post-campaign surveys.

 

2015 Districtwide Public Perception Survey

2015, 1,536 Respondents

This report details District residents' knowledge, attitudes and behaviors regarding water conservation, water quality protection and District perception. Results assist the District with designing messages and educational programs, evaluating program successes and tracking the public's perception of the District overtime.

 

2015 "Restoring Our Springs" Campaign Research

2015, 1,152 Telephone

This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to determine how widespread negative reactions are to various water-related issues, determine misconceptions or areas where education is needed and analyze the effectiveness of the “Restoring Our Springs” campaign. The report includes results of a post-campaign survey.

 

2014 "Restoring Our Springs" Campaign Research

2014, 1,152 Telephone

This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to determine how widespread negative reactions are to various water-related issues, determine misconceptions or areas where education is needed and analyze the effectiveness of the “Restoring Our Springs” campaign. This includes combined results of a pre- and post-campaign survey.

 

2013 Districtwide Public Perception Survey

2013, 1,536 Respondents

This report details District residents’ knowledge, attitudes and behaviors regarding water conservation, water quality protection and District perception. Results assist the District with designing messages and educational programs, evaluating program successes and tracking the public’s perception of the District overtime.

 

Aquifer Recharge Survey

2012, 1,536 Respondents

This report details residents’ perceptions, attitudes and knowledge of reused water. The results of this survey also assist in guiding the development of educational materials for the general public on this topic area.

 

"Florida-Friendly Fertilizing" Campaign Research

2011, 1,152 Telephone

These reports detail opinions and attitudes of residents' regarding fertilizer behaviors, attitudes and knowledge. The results of the Districtwide survey assisted in guiding the development of the "Florida-Friendly Fertilizing" campaign. Several other reports are also attached that were formative in designing this campaign.

 

“Skip a Week” Media Campaign Posttest and Evaluation

2010, 1,152 Telephone

This report details residents’ behaviors and perceptions of water resources and the effectiveness of the District’s "Skip a Week" media campaign. The report combines the results of a pre- and posttest survey. Several other reports are also attached that were formative in designing this campaign.

 

Barriers and Benefits Surveys Final Report

2009, 2,667 Respondents

This report compiles the results from three barrier and benefit surveys conducted between July 2008 and February 2009. Randomly selected members of an online panel provided opinions and current behaviors in regard to fertilizer, pesticides, pet waste, rain sensors, lawn mowing, downspouts, low-flow showerheads, septic system maintenance and motor oil disposal. Respondents had lawns that were cared for by someone in the home or by someone hired to provide that service.

 

Showerhead Replacement, Used Motor Oil Disposal and Septic Tank Maintenance

2009, 839 Online Panel

These reports provide public opinion and attitude survey results based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.

 

"Skip-A-Week" Campaign Research

2009, 803 Online Panel

Qualitative and quantitative data were collected to examine citizens’ attitudes and current use of water and to determine the effectiveness of the District’s water conservation media campaign during a historic three-year drought. This report combines the results of a pre- and posttest drought survey, four focus groups and testing of the water conservation "Skip a Week" campaign concepts.

 

"Florida-Friendly Irrigating" Campaign Research

2008, 802 Telephone

This report looks at a year-round watering use study regarding behaviors and attitudes of residents who had a lawn or landscape they watered and had an automatic irrigation system. 

 

Fertilizer, Pet Waste and Pesticides Survey

2008, 914 Online Panel

These reports provide public opinion and attitude survey results based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.

 

Lawn Care Behavior in Crystal River, Kings Bay and Rainbow River

2008, 607 Online Panel

This report details evaluation results from a social marketing campaign and insight into the public's opinions and attitudes regarding fertilizer use and lawn care behaviors. Several white paper reports are also attached that were formative in the design of this project.

 

Lawn Mower Blade Height, Downspout Reroute and Rain Sensors

2008, 914 Online Panel

This public opinion and attitudes survey is based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.

 

Water-Wise Irrigation Practices and Perceptions

2008, Mail Survey Questionnaires

These phase one and phase two reports detail outdoor water use practices and level of community knowledge of water conservation technologies and policy.

 

“Get Outside!” Campaign-Land Resources Public Opinion

2007, 600 Telephone, 111 Online, Total 711

This report details opinions and attitudes of residents regarding outdoor recreational opportunities. Survey results in this report were also used to guide the development of the "Get Outside!" campaign to promote stewardship and sustainability through recreation on conservation lands.

 

Peace River Watershed Public Opinion

2006, 603 Telephone, 142 Mail, Total 745

This report summarizes opinions gathered about natual resources and watersheds, landscaping opinions and practices, watershed protection attitudes and practices, and sources of information for current events and water resources.

 

2006 Water Knowledge, Attitudes and Practices

2006, 637 Telephone, 289 Mail, Total 926

This report summarizes residents' knowledge and attitudes about water management and watershed issues and compares data with the 2003 and 2004 studies.

 

Watershed Pledge Evaluation Survey

2006, 116 Online Survey

The District conducted a "Watershed Pledge" to promote watershed friendly behaviors. People who took the pledge were also asked to take a survey. The survey results show if and why pledgers followed through with the behaviors they pledged to do.

 

2004 Water Knowledge, Attitudes and Practices

2004, 608 Telephone

This report details residents' knowledge and attitudes about water conservation, watershed protection and water management issues.

 

2003 Water Knowledge, Attitudes and Practices

2003, 601 Telephone

This report details residents' knowledge and attitudes about water conservation, watershed protection and water management issues.