Surveys
Surveys are the method for collecting quantitative information on an area of interest. The District uses surveys to acquire information from residents about attitudes, behaviors and knowledge regarding water conservation and water quality.
2022 November Northern Issues Springs Survey Report
2022, 1,235 Respondents
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties. Results were used to help determine whether misconceptions about water issues were widespread throughout residents within these local counties. In addition, survey results help to provide a better understanding of what residents know about their springs and the health of these critical water resources for future educational messaging and campaigns.
2022 September Chassahowitzka River POST-Survey Report
2022, 516 Respondents
During the summer of 2022, the District led a campaign to educate targeted audiences about the recreational best management practices that will help protect the Chassahowitzka River reduce ecological impacts. The District collaborated with the Taproot Agency to gather initial data regarding visitor behaviors at the river. The report includes the campaign post-survey data.
2022 January Chassahowitzka River Campaign PRE-Survey Report
2022, 516 Respondents
During the summer of 2022, the District led a campaign to educate targeted audiences about the recreational best management practices that will help protect the Chassahowitzka River reduce ecological impacts. The District collaborated with the Taproot Agency to gather initial data regarding visitor behaviors at the river. The report includes the campaign pre-survey benchmark data.
2022 October Weeki Wachee River Annual Survey Report
2022, 429 Respondents
During the summers of 2021 and 2022, the District led a campaign providing science-based recommendations to users of the Weeki Wachee River to reduce the negative impacts of recreation on the river. The District collaborated with the Taproot Agency to gather annual data regarding visitor behaviors at the river. The report includes the campaign benchmark data, along with trending data from 2021 and 2022 survey results.
2021 November Weeki Wachee River Campaign POST-Survey Report
2021, 435 Respondents
During the summer of 2021, the District led a campaign providing science-based recommendations to users of the Weeki Wachee River to reduce the negative impacts of recreation on the river. Following the campaign, the District collaborated with the Taproot Agency to gather post-campaign data to determine whether behaviors or opinions changed as a result of the campaign. This report includes the campaign post-survey data.
2021 February Weeki Wachee River Campaign PRE-Survey Report
2021, 671 Respondents
During the summer of 2021, the District led a campaign providing science-based recommendations to users of the Weeki Wachee River to reduce the negative impacts of recreation on the river. In early spring prior to the launch of the campaign, the District collaborated with the Taproot Agency to gather initial data regarding visitor behaviors at the river. This report includes the campaign pre-survey benchmark data.
2020 Potable Water Reuse Survey Analysis Report
2020, 1,980 Respondents
This study is the research-based foundation for developing a strategy-focused outreach plan for Florida citizens concerning recycled water (indirect/direct potable reuse). The study, funded through the Florida Department of Environmental Protection and facilitated by the Southwest Florida Water Management District and The Taproot Agency, sought to gather a baseline of citizen attitudes and perceptions surrounding water reuse. The study was conducted statewide in Spanish and English with Florida citizens classified by their residency in one of the five Florida water management districts.
2018 Districtwide Perception Survey
2018, 1,536 Respondents
This report details District residents' knowledge, attitudes and behaviors regarding water conservation, water quality protection, septic systems, reclaimed and purified water and District perception. Results will assist the District with designing messages and educational programs, evaluating program successes and tracking the public's perception of the District overtime.
2018 "My Home. My Springs." Campaign Final Post-Survey Results
2018, 1,152 Respondents
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “My Home. My Springs.” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "My Home. My Springs." campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The report includes results of a post-campaign survey. In addition, results were used to compare the data between telephone surveys and an online panel survey, which found marginal differences between the phone and web samples.
2017 "My Home. My Springs." Campaign Research
2017, 1,153 Telephone
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “My Home. My Springs.” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "My Home. My Springs." campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The report includes results of a post-campaign survey.
2017 "My Home. My Springs." Tagline Interview
2017, Citrus, Hernando and Marion Counties
This report presents reactions to potential springs campaign taglines and springs campaign approaches. The research was conducted to uncover insights from interviews to tweak messages and inform targeting efforts.
2016 "Restoring Our Springs" Campaign Research
2016, 1,152 Telephone
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, evaluate the "Restoring Our Springs" campaign, aid in achieving specific regional outreach goals and track the public's perception of the District. The includes combined results of pre- and post-campaign surveys.
2015 Districtwide Public Perception Survey
2015, 1,536 Respondents
This report details District residents' knowledge, attitudes and behaviors regarding water conservation, water quality protection and District perception. Results assist the District with designing messages and educational programs, evaluating program successes and tracking the public's perception of the District overtime.
2015 "Restoring Our Springs" Campaign Research
2015, 1,152 Telephone
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to determine how widespread negative reactions are to various water-related issues, determine misconceptions or areas where education is needed and analyze the effectiveness of the “Restoring Our Springs” campaign. The report includes results of a post-campaign survey.
2014 "Restoring Our Springs" Campaign Research
2014, 1,152 Telephone
This report details residents’ perceptions and attitudes about the District, springs and other water-related issues in Citrus, Hernando and Marion counties, as well as the effectiveness of the District’s “Restoring Our Springs” campaign. The research was used to determine how widespread negative reactions are to various water-related issues, determine misconceptions or areas where education is needed and analyze the effectiveness of the “Restoring Our Springs” campaign. This includes combined results of a pre- and post-campaign survey.
2013 Districtwide Public Perception Survey
2013, 1,536 Respondents
This report details District residents’ knowledge, attitudes and behaviors regarding water conservation, water quality protection and District perception. Results assist the District with designing messages and educational programs, evaluating program successes and tracking the public’s perception of the District overtime.
Aquifer Recharge Survey
2012, 1,536 Respondents
This report details residents’ perceptions, attitudes and knowledge of reused water. The results of this survey also assist in guiding the development of educational materials for the general public on this topic area.
"Florida-Friendly Fertilizing" Campaign Research
2011, 1,152 Telephone
These reports detail opinions and attitudes of residents' regarding fertilizer behaviors, attitudes and knowledge. The results of the Districtwide survey assisted in guiding the development of the "Florida-Friendly Fertilizing" campaign. Several other reports are also attached that were formative in designing this campaign.
“Skip a Week” Media Campaign Posttest and Evaluation
2010, 1,152 Telephone
This report details residents’ behaviors and perceptions of water resources and the effectiveness of the District’s "Skip a Week" media campaign. The report combines the results of a pre- and posttest survey. Several other reports are also attached that were formative in designing this campaign.
Barriers and Benefits Surveys Final Report
2009, 2,667 Respondents
This report compiles the results from three barrier and benefit surveys conducted between July 2008 and February 2009. Randomly selected members of an online panel provided opinions and current behaviors in regard to fertilizer, pesticides, pet waste, rain sensors, lawn mowing, downspouts, low-flow showerheads, septic system maintenance and motor oil disposal. Respondents had lawns that were cared for by someone in the home or by someone hired to provide that service.
Showerhead Replacement, Used Motor Oil Disposal and Septic Tank Maintenance
2009, 839 Online Panel
These reports provide public opinion and attitude survey results based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.
"Skip-A-Week" Campaign Research
2009, 803 Online Panel
Qualitative and quantitative data were collected to examine citizens’ attitudes and current use of water and to determine the effectiveness of the District’s water conservation media campaign during a historic three-year drought. This report combines the results of a pre- and posttest drought survey, four focus groups and testing of the water conservation "Skip a Week" campaign concepts.
"Florida-Friendly Irrigating" Campaign Research
2008, 802 Telephone
This report looks at a year-round watering use study regarding behaviors and attitudes of residents who had a lawn or landscape they watered and had an automatic irrigation system.
Fertilizer, Pet Waste and Pesticides Survey
2008, 914 Online Panel
These reports provide public opinion and attitude survey results based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.
Lawn Care Behavior in Crystal River, Kings Bay and Rainbow River
2008, 607 Online Panel
This report details evaluation results from a social marketing campaign and insight into the public's opinions and attitudes regarding fertilizer use and lawn care behaviors. Several white paper reports are also attached that were formative in the design of this project.
Lawn Mower Blade Height, Downspout Reroute and Rain Sensors
2008, 914 Online Panel
This public opinion and attitudes survey is based on 2008 white paper research that was collected on these topic areas. Several other white papers from 2007 were formative in designing this survey tool.
Water-Wise Irrigation Practices and Perceptions
2008, Mail Survey Questionnaires
These phase one and phase two reports detail outdoor water use practices and level of community knowledge of water conservation technologies and policy.
“Get Outside!” Campaign-Land Resources Public Opinion
2007, 600 Telephone, 111 Online, Total 711
This report details opinions and attitudes of residents regarding outdoor recreational opportunities. Survey results in this report were also used to guide the development of the "Get Outside!" campaign to promote stewardship and sustainability through recreation on conservation lands.
Peace River Watershed Public Opinion
2006, 603 Telephone, 142 Mail, Total 745
This report summarizes opinions gathered about natual resources and watersheds, landscaping opinions and practices, watershed protection attitudes and practices, and sources of information for current events and water resources.
2006 Water Knowledge, Attitudes and Practices
2006, 637 Telephone, 289 Mail, Total 926
This report summarizes residents' knowledge and attitudes about water management and watershed issues and compares data with the 2003 and 2004 studies.
Watershed Pledge Evaluation Survey
2006, 116 Online Survey
The District conducted a "Watershed Pledge" to promote watershed friendly behaviors. People who took the pledge were also asked to take a survey. The survey results show if and why pledgers followed through with the behaviors they pledged to do.
2004 Water Knowledge, Attitudes and Practices
2004, 608 Telephone
This report details residents' knowledge and attitudes about water conservation, watershed protection and water management issues.
2003 Water Knowledge, Attitudes and Practices
2003, 601 Telephone
This report details residents' knowledge and attitudes about water conservation, watershed protection and water management issues.