To help achieve its mission, the District promotes behaviors that conserve and protect water resources. Social research can provide information that helps staff design programs that more effectively lead to sustainable behaviors.
Not only can social research be used for designing more effective programs, but it can also be used for evaluating those programs. A survey conducted before an educational campaign, for instance, can set a benchmark for what people know, believe and do. By conducting a follow-up survey after the campaign, we can determine what people have learned and what behaviors have been changed as a result of the campaign.
This information is a centralized resource of the District’s research involved in learning about the opinions and attitudes of its residents.