Report presents reactions to potential springs campaign taglines and springs campaign approaches. Taglines tested include: (1) "Springs Life", (2) "My Backyard. My Springs.", (3) "#My Springs" (No tagline, just the hashtag and (4) "My Home. My Springs." The research was conducted to uncover insights from interviews to tweak messages and inform targeting efforts.

Tagline Interview Report

Year of study

2017

Author

Taproot

Research type

Survey

Coverage

18 In-Depth Interviews

Respondents

Citrus, Hernando and Marion Counties

Organization

Southwest Florida Water Management District



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