2017 "My Home. My Springs." Campaign Tagline Interviews

Report presents reactions to potential springs campaign taglines and springs campaign approaches. Taglines tested include: (1) "Springs Life", (2) "My Backyard. My Springs.", (3) "#My Springs" (No tagline, just the hashtag and (4) "My Home. My Springs." The research was conducted to uncover insights from interviews to tweak messages and inform targeting efforts.