Report details residents’ perceptions and attitudes about the District, springs and other water-related issues in the northern portion of the District as well as the effectiveness of the District’s “My Home. My Springs.” campaign. The research was used to: (1) design messages and educational programs that are more likely to result in an educated public and lead to the conservation and protection of regional water resources, specifically focusing on springs, (2) assist in evaluate campaign success, (3) aid in achieving specific regional outreach goals and (4) track the public's perception of the District. The report includes results of a post-campaign survey.

Post-Campaign

Year of study

2017

Author

Taproot

Research type

Survey

Coverage

Citrus, Hernando and Marion Counties

Respondents

1,153 Telephone

Organization

Southwest Florida Water Management District



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