In December 2009 the District launched its integrated “Skip a Week” water conservation campaign. This campaign was based on the lessons learned from a prior irrigation pilot as well as additional research conducted to gather information around attitudes and behaviors regarding water conservation and irrigation practices. The “Skip a Week” campaign ran through February 2010. This summary details background, purpose, methods, strategies, results and social marketing practices used in this campaign.
Southwest Florida Water Management District Communications Department
Southwest Florida Water Management District