Report details residents’ behaviors and perceptions of water resources and the effectiveness of the District’s "Skip a Week" media campaign. The report combines the results of a pre- and posttest survey. Several other reports are also attached that were formative in designing this campaign.

Download Campaign Survey Report

Download Campaign Ad Pretesting Focus Group Report

Download Campaign Pretest Public Service Advertising Report

Download “Skip a WeeK” Campaign Summary

Associated Research: Outdoor Water Use Focus Group Report

Associated Research: Rain Sensor Installation White Paper

Associated Research: Lawn Mower Height White Paper

Year of study

2010

Author

Kerr & Downs Research

Research type

Survey

Coverage

Districtwide

Respondents

1,152 Telephone

Organization

Southwest Florida Water Management District



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