Report details evaluation results from a social marketing campaign and insight into the public's opinions and attitudes regarding fertilizer use and lawn care behaviors. Several white paper reports are also attached that were formative in the design of this project.
2008
Dr. Tait Martin, Marketing For Change
Survey
Crystal River, Kings Bay and Rainbow River areas (62% of respondents resided in Citrus County; the remaining 38% resided in Marion County)
607 Online Panel
Southwest Florida Water Management District
