Report details evaluation results from a social marketing campaign and insight into the public's opinions and attitudes regarding fertilizer use and lawn care behaviors. Several white paper reports are also attached that were formative in the design of this project.

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Associated Research: Lawn Mower Height White Paper

Associated Research: Fertilizer Use White Paper

Year of study



Dr. Tait Martin, Marketing For Change

Research type



Crystal River, Kings Bay and Rainbow River areas (62% of respondents resided in Citrus County; the remaining 38% resided in Marion County)


607 Online Panel


Southwest Florida Water Management District

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