Report details opinions and attitudes of residents regarding outdoor recreational opportunities. Survey results in this report were also used to guide the development of a campaign to promote stewardship and sustainability through recreation on conservation lands.

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Associated Research: “Get Outside!” Campaign Project Summary

Year of study

2007

Author

Dr. Tait Martin, Marketing for Change

Research type

Survey

Coverage

Districtwide

Respondents

600 Telephone, 111 Online, Total 711

Organization

Southwest Florida Water Management District



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