Qualitative and quantitative data were collected to examine citizens’ attitudes and current use of water and to determine the effectiveness of the District’s water conservation media campaign during a historic three-year drought. This report combines the results of a pre- and posttest drought survey, four focus groups and testing of the water conservation "Skip a Week" campaign concepts.

Download Drought Campaign Survey Final Report

Year of study

2009

Author

Dr. Tait Martin, Salter Mitchell, Inc.

Research type

Survey

Coverage

Districtwide

Respondents

803 Online Panel

Organization

Southwest Florida Water Management District



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